Learn About Predictive Marketing and Demand Generation

Marketing is changing. Change with it. Become an expert in predictive marketing and beyond with our latest ebooks, reports, infographics, videos, and more.

  • 2017 Planning: How to Budget for Predictive Marketing

    2017 Planning: How to Budget for Predictive Marketing

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  • SalesLoft: Tapping into the Power of Predictive to Drive an Account-Based Marketing Strategy

    SalesLoft: Tapping into the Power of Predictive to Drive an Account-Based Marketing Strategy

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  • Mapping Your Account Based Marketing Strategy: It Starts With Account Selecton

    Mapping Your Account Based Marketing Strategy: It Starts With Account Selecton

    Want to get started with Account Based Marketing? Check out this how-to guide on how to get started with an ABM strategy. Hint: it starts with account selection!

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  • How to Create Content for Your Account-Based Marketing Strategy

    How to Create Content for Your Account-Based Marketing Strategy

    Read to learn: a brief overview of ABM and why it’s so important, the critical role of content marketing in an ABM strategy, the three (3) tiers of ABM, the how to create content for each tier

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  • Building a Data-Driven Sales and Marketing Team: How to Leverage Predictive Marketing Throughout Your Entire Revenue Team

    Building a Data-Driven Sales and Marketing Team: How to Leverage Predictive Marketing Throughout Your Entire Revenue Team

    This ebook will go through how each role on your marketing and sales teams can be more effective by using predictive marketing in both their day-to-day and strategic initiatives.

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  • ABM Benchmark Survey Report 2016

    ABM Benchmark Survey Report 2016

    EverString worked with Demand Gen Report to bring you The 2016 ABM Benchmark Survey report to give you insight on adoption, tactics, and challenges marketers are facing with ABM.

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  • The Clear & Complete Guide to Account Based Sales Development

    The Clear & Complete Guide to Account Based Sales Development

    EverString and Engagio partnered to bring you The Clear & Complete Guide to Account Based Sales Development. A 140+ page guide dedicated to unveiling this bold strategy.

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  • Personalized Prospecting & The Rise of Outbound SDRs: How ABM And Alignment Will Benefit From Coordinated Plays In 201748:34

    Personalized Prospecting & The Rise of Outbound SDRs: How ABM And Alignment Will Benefit From Coordinated Plays In 2017

    Learn about the new motions and tactics required for SDRs to rapidly build scalable, repeatable and most importantly closable pipeline.

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  • Data-Driven Marketing For Small & Medium Businesses

    Data-Driven Marketing For Small & Medium Businesses

    This report seeks to understand what top SMB organizations are doing to achieve true personalization at scale and how predictive marketing can help SMB organizations achieve this faster.

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  • Blackbaud Customer Story 1:24

    Blackbaud Customer Story

    Learn about why Blackbaud chose EverString for their predictive marketing platform, how it easy it was to get up and running, and how EverString helps Blackbaud maintain quality lead flow.

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  • A Step-By-Step Guide to Launching Your Account-Based Social Strategy

    A Step-By-Step Guide to Launching Your Account-Based Social Strategy

    Check out this ebook to get a very detailed step-by-step guide to getting a part of your ABM strategy off the ground.

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  • 4 ABM Hacks for Your Revenue Team53:53

    4 ABM Hacks for Your Revenue Team

    Check out this webinar to learn how your sales and marketing teams can collaborate and align into one, powerful revenue team to crush your Account Based Marketing goals.

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  • [Video] Salesloft Customer Story 2:25

    [Video] Salesloft Customer Story

    Learn how SalesLoft used EverString to surface and leverage data that drives customer behavior and move toward an Account-Based Marketing strategy.

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  • A Demand Geneneration Marketer's Guide To Predictive & Account-Based Marketing

    A Demand Geneneration Marketer's Guide To Predictive & Account-Based Marketing

    In this ebook we will take you through how to get started with Account-Based Marketing and how predictive can help you build a data-backed ABM strategy.

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  • How to Leverage Data to Amplify Your Demand Generation Strategy

    How to Leverage Data to Amplify Your Demand Generation Strategy

    This ebook shows you how predictive marketing allows you to use your existing marketing channels with a new level of precision to land bigger deals in shorter sales cycles.

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  • Data-Driven Marketing For Enterprise Class Companies

    Data-Driven Marketing For Enterprise Class Companies

    This report seeks to understand what top enterprise organizations are doing to achieve true personalization at scale and how predictive marketing can help enterprise organizations achieve this faster.

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  • Metrics That Matter For B2B Marketers

    Metrics That Matter For B2B Marketers

    This Forrester report focuses on measuring marketing’s contribution to revenue as a function of customer acquisition and installed base growth.

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  • LYONSCG: Harnessing Predictive Marketing to Identify Nearly $17 Million in Additional Pipeline

    LYONSCG: Harnessing Predictive Marketing to Identify Nearly $17 Million in Additional Pipeline

    Learn how LYONSCG identified $17 million in additional pipeline and $5.5 million in additional revenues in a single year by using EverString

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  • [Video] Electric Cloud Customer Story1:37

    [Video] Electric Cloud Customer Story

    Learn how EverString enables Electric Cloud to make data-driven decisions, go after the right accounts for their business, and get results!

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  • The Road to ABM: How the Best Marketers Partner with Sales and IT to Drive ABM Strategy43:11

    The Road to ABM: How the Best Marketers Partner with Sales and IT to Drive ABM Strategy

    Learn how to organize your sales and marketing teams around target accounts in this webinar!

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  • [Video] Apttus Customer Story 2:11

    [Video] Apttus Customer Story

    Learn about how EverString's innovation has become a key differentiator for Apttus that their competitors don't have.

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  • The 3 Core Impacts of Predictive Marketing: How Predictive Activates Your Business to Grow, Perform, and Align

    The 3 Core Impacts of Predictive Marketing: How Predictive Activates Your Business to Grow, Perform, and Align

    Ready to make your marketing more relevant to the accounts that matter? Leverage predictive data in every marketing program, so you can reach the right audience with the right message.

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  • How to Build a Business Case for Predictive Marketing

    How to Build a Business Case for Predictive Marketing

    Download this ebook to learn how to build a business case for predictive marketing. Get key tips on how to explain this new technology to your CMO, VP of Sales, CEO, CTO, CFO.

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  • How To Overcome Sales And Marketing Misalignment

    How To Overcome Sales And Marketing Misalignment

    Sales and marketing misalignment plagues most organizations. We’ve all been there. Read the ebook now to learn how to spot sales and marketing misalignment and tactics to overcome it!

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  • How to Be An ABM Hero With Predictive Marketing

    How to Be An ABM Hero With Predictive Marketing

    Is “how to start account based marketing” the latest villain in your marketing story? We help you channel your inner superhero with our latest ebook.

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  • Money Trees: A Predictive Scoring Cheatsheet

    Money Trees: A Predictive Scoring Cheatsheet

    View this fun interactive content asset to learn more about how predictive scoring helps your marketing.

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  • Top 23 Companies Crushing it With Demand Generation

    Top 23 Companies Crushing it With Demand Generation

    Check out our list of the top companies absolutely crushing it with demand generation.

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  • The 2015 State of Predictive Marketing Report

    The 2015 State of Predictive Marketing Report

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  • Cirruspath Customer Case Study

    Cirruspath Customer Case Study

    See how Cirruspath fueled growth, maximized sales resources, and closed more deals with EverString.

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  • Predictive Marketing Myth Busters

    Predictive Marketing Myth Busters

    It's time to dispel the myths! Read this ebook to separate fact from fiction around predictive marketing.

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  • How Predictive Marketing Boosts B2B Business Performance

    How Predictive Marketing Boosts B2B Business Performance

    Marketers who use predictive marketing are 2.9x more likely to report revenue growth higher than industry averages. Download our report now to learn more about growing your business with predictive.

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  • EverString's 2016 Marketing Predictions

    EverString's 2016 Marketing Predictions

    It is that time of year again! The time when we, as marketers, reflect on the past year and plan for the year to come. Download our slide deck to learn about our 2016 marketing predictions.

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  • 2016 Planning: How to Budget for Predictive Marketing

    2016 Planning: How to Budget for Predictive Marketing

    Read this ebook and learn how to think about budgeting for your demand generation marketing programs and where predictive marketing fits into your plans.

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  • The 6 Big Costs of Delaying Predictive Marketing

    The 6 Big Costs of Delaying Predictive Marketing

    Are you thinking about adding predictive marketing to your marketing technology stack? Take a look at this slide deck to learn the 6 big costs of delaying the decision to implement predictive marketi

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  • From Big Idea to Big Company: The EverString Story

    From Big Idea to Big Company: The EverString Story

    I started working with my co-founder Vincent Yang almost six years ago. And our other co-founder, Chao Wang worked with Vincent more than 10 years ago. Although EverString was incorporated and...

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  • Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions45:39

    Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions

    This session will cover how to identify and tackle sales and marketing misalignment, and how to maintain a relationship that enables both teams to work together to increase pipeline

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  • The New Era Of Demand Gen: Best Practices For Engagement56:33

    The New Era Of Demand Gen: Best Practices For Engagement

    This webinar features a modern approach required to turn the most valuable prospects into customers, using real-world examples to illustrate demand generation best practices and trends.

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  • What is EverString?

    What is EverString?

    Find out how EverString helps you grow with grow with predictive marketing and how the EverString Audience Platform helps you expand your database, prioritize your time, and enrich your data.

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  • Boss Marketer Bootcamp0:50

    Boss Marketer Bootcamp

    What does it mean to be a Boss Marketer? Take your marketing to the next level with our 1-day workshop for data-driven sales and marketing teams!

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  • Stranger Strings: Episode 3 1:21

    Stranger Strings: Episode 3

    In the final episode of Stranger Strings, our sales and marketing wizards explain how to use big data to discover predictive insights about your best leads.

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  • Stranger Strings: Episode 21:17

    Stranger Strings: Episode 2

    Welcome to Stranger Strings. Our show dedicated to our love of the Netflix series Stanger Strings. Find out how the use of the phone in the show teaches you about Account-Based sales development.

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  • Stranger Strings: Episode 1 1:21

    Stranger Strings: Episode 1

    Welcome to Stranger Strings. Our show dedicated to our love of the Netflix series Stanger Strings. What does the upside down have to do with Account-Based Marketing? Watch the video to find out.

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  • EverString Fiesta on Taco Tuesday!0:50

    EverString Fiesta on Taco Tuesday!

    Is your team ready for Taco Tuesday? Check out the Fiesta with EverString video to get ready for Taco Tuesday!

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  • The EverString 6For6 Series Featuring  Jon Miller on Account-Based Everything

    The EverString 6For6 Series Featuring Jon Miller on Account-Based Everything

    Welcome to the third installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Jon...

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  • How to Get Started With An Account-Based Strategy: It Begins With Account-Based Content!39:50

    How to Get Started With An Account-Based Strategy: It Begins With Account-Based Content!

    Account-Based Marketing helps marketers make the transition to an account-based methodology. Creating an Account-Based content is a great way to kick off your ABM strategy.

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  • Three Hacks For Account-Based Social Success

    Three Hacks For Account-Based Social Success

    Marketers are under a lot of pressure to engage with high-quality sales whales while becoming more efficient and targeted in all of their efforts – spending time curating the right message for the...

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  • Account-Based Marketing Hacks1:00:33

    Account-Based Marketing Hacks

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

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  • [Video] Lyons CG Customer Story

    [Video] Lyons CG Customer Story

    Learn how EverString helped Lyons CG identify high quality leads, get better results with their marketing campaigns, and build pipeline and close deals.

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  • [Video] Salesloft Customer Story

    [Video] Salesloft Customer Story

    Learn how SalesLoft used EverString to surface and leverage data that drives customer behavior and move toward an Account-Based Marketing strategy.

    Read Article
  • EverString Marketing Maturity Assessment Tool

    EverString Marketing Maturity Assessment Tool

    Are you ready for predictive marketing? Take this Forrester quiz to find out.

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  • [Video] Lyons CG Customer Story 2:17

    [Video] Lyons CG Customer Story

    Learn how EverString helped Lyons CG identify high quality leads, get better results with their marketing campaigns, and build pipeline and close deals

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  • Al and Peggy Bundy Syndrome: How to Combat Sales and Marketing Misalignment to  Maximize Conversions56:23

    Al and Peggy Bundy Syndrome: How to Combat Sales and Marketing Misalignment to Maximize Conversions

    Learn how to identify and tackle sales and marketing misalignment, and how to maintain a relationship that enables both teams to work together to increase pipeline in this recorded webinar.

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  • 3 Ways to Kick Start Your Summer Marketing Agenda58:08

    3 Ways to Kick Start Your Summer Marketing Agenda

    Learn how to school your database with amazing, integrated sales and marketing plays this summer. Learn how to school your database with amazing, integrated sales and marketing plays this summer.

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  • ABM Hacks: Create an Account-Based Content Strategy with These Easy Hacks! 1:04:47

    ABM Hacks: Create an Account-Based Content Strategy with These Easy Hacks!

    Is account-based marketing part of your strategy? Learn how to create content that works for ABM plays.

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  • MarketingProfs Webinar: Get Social with Account-Based Marketing40:30

    MarketingProfs Webinar: Get Social with Account-Based Marketing

    Learn how to bring social media into your overall account-based marketing strategy! Plus, see the results EverString is experiencing with an account-based social strategy.

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