Have you heard about Account-Based Marketing (ABM)? It's a marketing strategy taking the B2B industry by storm. ABM is all about focusing your full-funnel marketing strategy on the accounts and contacts that deserve your attention—you know, the ones that are a great fit for your product or service!
Check out this ebook to get a very detailed step-by-step guide to getting a part of your ABM strategy off the ground. You'll learn how to:
- Select your accounts for your ABM strategy
- Use social to gain insight and build relationships with your target accounts
- Create and execute on a hyper-targeted social ad strategy on Twitter, Facebook, and Linkedin