A Step-By-Step Guide to Launching Your Account-Based Social Strategy

August 8, 2016

Have you heard about Account-Based Marketing (ABM)? It's a marketing strategy taking the B2B industry by storm. ABM is all about focusing your full-funnel marketing strategy on the accounts and contacts that deserve your attention—you know, the ones that are a great fit for your product or service!

Check out this ebook to get a very detailed step-by-step guide to getting a part of your ABM strategy off the ground. You'll learn how to:

  • Select your accounts for your ABM strategy
  • Use social to gain insight and build relationships with your target accounts
  • Create and execute on a hyper-targeted social ad strategy on Twitter, Facebook, and Linkedin
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Three Hacks For Account-Based Social Success
Three Hacks For Account-Based Social Success

Marketers are under a lot of pressure to engage with high-quality sales whales while becoming more efficien...

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Account-Based Marketing Hacks
Account-Based Marketing Hacks

In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify you...