Account-Based Marketing Hacks

July 29, 2016

ABM strategies require the coordination of a lot of moving parts.

In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

You will learn:

  • How to leverage what you already have to create personalized content that resonates with accounts
  • About the different levels of account-based content marketing so you can prioritize where and how to spend your time
  • How to use different types of marketing technology to bring your account-based content to the next level
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