Improving campaign results is the foremost goal for B2B marketers, and demand generation strategy is central to their success.
In this webinar, we’ll focus on the modern approach required to turn the most valuable prospects into customers, and we’ll use real world examples to illustrate demand generation best practices, trends and effective strategies that work to drive demand, including:
- The most effective engagement channels and tactics the modern marketer is using to generate leads;
- How to begin to implement emerging strategies including predictive analytics and account-based marketing;
- How multichannel lead nurturing and retargeting fit into your approach; and
- The most important measurement metrics to track.