Account-Based Marketing is such a hot topic right now, but how many people are actually doing ABM? Let’s stop talking about it and start doing it!
Account-Based Marketing helps marketers make the transition from a traditional lead-based methodology to an account-based methodology. Going account-based enables marketers to uncover the true definition of a good and a bad lead by assessing company fit. In other words, ABM focuses on looking at whether or not a lead’s company is a business that you can actually sell into.
Creating an Account-Based content strategy is a great way to kick off your ABM efforts.
In this webinar, you will learn how to actually start doing Account-Based Marketing, including:
· How to identify the right accounts to go after with your ABM strategy
· How to tier your accounts in order to dedicate the right amount of your teams’ effort to different accounts
· How to create relevant content for your target accounts
· Different content strategies to help you guide your best accounts through the buyer journey