How to Get Started With An Account-Based Strategy: It Begins With Account-Based Content!

August 11, 2016

Account-Based Marketing is such a hot topic right now, but how many people are actually doing ABM? Let’s stop talking about it and start doing it!

Account-Based Marketing helps marketers make the transition from a traditional lead-based methodology to an account-based methodology. Going account-based enables marketers to uncover the true definition of a good and a bad lead by assessing company fit. In other words, ABM focuses on looking at whether or not a lead’s company is a business that you can actually sell into.

Creating an Account-Based content strategy is a great way to kick off your ABM efforts.

In this webinar, you will learn how to actually start doing Account-Based Marketing, including:

·         How to identify the right accounts to go after with your ABM strategy

·         How to tier your accounts in order to dedicate the right amount of your teams’ effort to different accounts

·         How to create relevant content for your target accounts

·         Different content strategies to help you guide your best accounts through the buyer journey

Previous Video
EverString Fiesta on Taco Tuesday!
EverString Fiesta on Taco Tuesday!

Is your team ready for Taco Tuesday? Check out the Fiesta with EverString video to get ready for Taco Tuesd...

Next Video
Account-Based Marketing Hacks
Account-Based Marketing Hacks

In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify you...