Webinar: What is driving the predictive marketing revolution?
As innovative technologies continue to emerge, the role of marketers and buyers has drastically changed. How can they keep up with the onslaught of popular technologies and know what’s worth their time? This year’s most talked about technology — predictive marketing — is surrounded by excitement and is leading the charge into new markets. We polled B2B marketers to understand what is driving the predictive marketing revolution. In this webinar we will cover: How mature and tech savvy is the average marketer? How many marketers are using predictive marketing today? How are marketers currently using predictive marketing?