ITSMA research shows that 75% of executives will read marketing materials that are relevant to their businesses. How do you achieve relevance? Through personalization. There are many ways to achieve account-based personalization with your content without writing an entire content piece just for one company and their needs—that just doesn’t scale. Think about it in two tiers: personalized content and hyper-personalized content.
This cheatsheet will show you how to do both!