At an enterprise organization, personalizing your communication with key accounts and contacts is essential to initiate any kind of meaningful engagement with the companies that matter most to your business.
But as we well know, the data collection behind creating relevant communication can be a complex and time consuming task.
This report seeks to understand what top enterprise organizations are doing to achieve true personalization at scale and how predictive marketing can help enterprise organizations achieve this faster and with more ease.
EverString in partnership with Ascend2 fielded the Data-Driven Marketing Survey and completed interviews with 229 marketing influencers, 131 of whom work for enterprises with more than 500 employees.
This research has been produced for your use. Feel free to work in your own marketing strategy. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.
We hope you find this research well worth your valuable time.