At SMB organizations, personalizing your communication with key accounts and contacts is essential to initiate any kind of meaningful engagement with the companies that matter most to your business.
But as we well know, the data collection behind creating relevant communication can be a complex and time consuming task.
This report seeks to understand what top SMB organizations are doing to achieve true personalization at scale and how predictive marketing can help SMB organizations achieve this faster and with more ease.
EverString in partnership with Ascend2 fielded the Data-Driven Marketing Survey and completed interviews with 229 marketing influencers, 55 of whom work for enterprises with fewer than 500 employees.
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We hope you find this research well worth your valuable time.