What comes to mind when you hear the term “predictive marketing”? Maybe an ancient fortune teller looking into her crystal ball predicting what opportunities will close this quarter? Not quite!
We know there is a lot of confusion and hype around predictive marketing, so EverString set out to separate the fact from fiction in our new 2015 State of Predictive Marketing Report.
Download the report for answers to the following questions and more:
- How mature and tech savvy is the average marketer?
- How many marketers are using predictive marketing today?
- How are marketers currently using predictive marketing?
- How does company size, team size, and marketing strategy affect marketing maturity and the usage of predictive marketing?
The bottom line, 91% of marketers we surveyed who are defining the future of the company and leading the charge into new markets are either fully committed or implementing predictive marketing today.
Get your copy now to see how you compare.