How to Build a Business Case for Predictive Marketing

May 27, 2016

Introducing and implementing a new technology solution into your business often requires some preparation and convincing. Most likely, especially if you are a large organization, you have a team of decision makers. Because predictive marketing is a new technology, you will need to be very explicit in explaining the concept and its benefits to key stakeholders. 

Download this ebook for a detailed talk-track on how to speak to your CMO, VP of Sales, CEO, CTO, and CFO about predictive marketing.

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