When fully integrated into your demand generation efforts, predictive marketing takes you a league beyond demand generation, and into demand acceleration. Demand acceleration allows you to use your existing marketing channels with a new level of precision to land bigger deals in shorter sales cycles.
But, predictive isn’t a silver bullet. You still need to nurture your leads, creating relationships with them overtime. However, predictive changes how you create those relationships, since you have access to much more data than you would otherwise.
In this ebook you'll learn how to:
- Craft the right content to guide your best-fit accounts through your sales funnel
- Nurture your leads with the right email messaging
- Personalize your website experience for target accounts and industries
- Attend the events that your customers are attending, and plan events that your customers want to attend
- Target your social media outreach and find the right influencers to evangelize your product
- Use paid ads to attract leads throughout the funnel
- Optimize your database to improve sales and marketing alignment.