There are a lot of confusing terms when it comes to predictive marketing. This glossary breaks down everything you need to know in order to be fluent in the language of predictive!
Most Recent Flipbooks
Discovery Awards 2016
2017 Planning: How to Budget for Predictive Marketing
Mapping Your Account Based Marketing Strategy: It Starts With Account Selecton
Want to get started with Account Based Marketing? Check out this how-to guide on how to get started with an ABM strategy. Hint: it starts with account selection!
How to Create Content for Your Account-Based Marketing Strategy
Read to learn: a brief overview of ABM and why it’s so important, the critical role of content marketing in an ABM strategy, the three (3) tiers of ABM, the how to create content for each tier
The Clear & Complete Guide to Account Based Sales Development
EverString and Engagio partnered to bring you The Clear & Complete Guide to Account Based Sales Development. A 140+ page guide dedicated to unveiling this bold strategy.
A Demand Geneneration Marketer's Guide To Predictive & Account-Based Marketing
In this ebook we will take you through how to get started with Account-Based Marketing and how predictive can help you build a data-backed ABM strategy.
A Step-By-Step Guide to Launching Your Account-Based Social Strategy
Check out this ebook to get a very detailed step-by-step guide to getting a part of your ABM strategy off the ground.
Building a Data-Driven Sales and Marketing Team: How to Leverage Predictive Marketing Throughout Your Entire Revenue Team
This ebook will go through how each role on your marketing and sales teams can be more effective by using predictive marketing in both their day-to-day and strategic initiatives.
Tips and Tricks to Personalizing Your Email at Scale
Check out these tips and tricks to personalize your emails without spending too much of your teams’ time on each one.
Creative Ways to Spark Your Next Groundbreaking Direct Mail Initiative
Learn how to break through the noise with direct mail. This cheatsheet can help you plan your next groundbreaking direct mail initiative.
How Predictive Changes the Game for Your ABM Event Strategy
Did you know that predictive marketing can effect your event strategy? Find out how in this cheatsheet.
Three Types of Paid Ads You Should Be Using in Your ABM Strategy
Do you have an ABM strategy in place? If so, you should be thinking about at least these three types of paid ads.
How to Create a Full-Funnel Content Strategy for Account-Based Marketing
Creating Personalized and Hyper-Personalized Content
There are many ways to create ABM content without writing an entire content piece just for one company and their needs—that just doesn’t scale. See this ebook to learn how to do both!
The 3 Core Impacts of Predictive Marketing: How Predictive Activates Your Business to Grow, Perform, and Align
Ready to make your marketing more relevant to the accounts that matter? Leverage predictive data in every marketing program, so you can reach the right audience with the right message.
7 Steps To Take Your Marketing From Grody to #YAAAS With Predictive Marketing
Predictive marketing helps you land bigger deals in a shorter sales cycle. But it isn't magic! Find out how to make it happen in 7 steps.
How to Build a Business Case for Predictive Marketing
Download this ebook to learn how to build a business case for predictive marketing. Get key tips on how to explain this new technology to your CMO, VP of Sales, CEO, CTO, CFO.
How To Overcome Sales And Marketing Misalignment
Sales and marketing misalignment plagues most organizations. We’ve all been there. Read the ebook now to learn how to spot sales and marketing misalignment and tactics to overcome it!
How to Be An ABM Hero With Predictive Marketing
Is “how to start account based marketing” the latest villain in your marketing story? We help you channel your inner superhero with our latest ebook.
How to Leverage Data to Amplify Your Demand Generation Strategy