In order to engage in a true multi-channel nurturing ABM approach, paid ads are critical. Paid ads can reach out to targeted prospects when they aren’t directly engaging with you. By placing ads passively on a multitude of websites in a multitude of different ways, you can capture the attention of your target accounts by being where they are. There are three types of ads that we suggest you use with your target accounts— search ads, display ads, and retargeting.
Learn how to deal with each one with this cheatsheet!