Three Types of Paid Ads You Should Be Using in Your ABM Strategy

June 22, 2016

In order to engage in a true multi-channel nurturing ABM approach, paid ads are critical. Paid ads can reach out to targeted prospects when they aren’t directly engaging with you. By placing ads passively on a multitude of websites in a multitude of different ways, you can capture the attention of your target accounts by being where they are. There are three types of ads that we suggest you use with your target accounts— search ads, display ads, and retargeting.

Learn how to deal with each one with this cheatsheet!  

Previous Content
How Predictive Changes the Game for Your ABM Event Strategy
How Predictive Changes the Game for Your ABM Event Strategy

Did you know that predictive marketing can effect your event strategy? Find out how in this cheatsheet.

Next Content Asset
How to Create a Full-Funnel Content Strategy for Account-Based Marketing
How to Create a Full-Funnel Content Strategy for Account-Based Marketing