Learn About Predictive Marketing and Demand Generation

Marketing is changing. Change with it. Become an expert in predictive marketing and beyond with our latest ebooks, reports, infographics, videos, and more.

  • A Step-By-Step Guide to Launching Your Account-Based Social Strategy

    A Step-By-Step Guide to Launching Your Account-Based Social Strategy

    Check out this ebook to get a very detailed step-by-step guide to getting a part of your ABM strategy off the ground.

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  • Metrics That Matter For B2B Marketers

    Metrics That Matter For B2B Marketers

    This Forrester report focuses on measuring marketing’s contribution to revenue as a function of customer acquisition and installed base growth.

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  • [Video] Apttus Customer Story 2:11

    [Video] Apttus Customer Story

    Learn about how EverString's innovation has become a key differentiator for Apttus that their competitors don't have.

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  • The 3 Core Impacts of Predictive Marketing: How Predictive Activates Your Business to Grow, Perform, and Align

    The 3 Core Impacts of Predictive Marketing: How Predictive Activates Your Business to Grow, Perform, and Align

    Ready to make your marketing more relevant to the accounts that matter? Leverage predictive data in every marketing program, so you can reach the right audience with the right message.

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  • Zenefits Customer Case Study

    Zenefits Customer Case Study

    Learn how Zenefits used EverString to focus their revenue team on the right accounts.

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  • How to Build a Business Case for Predictive Marketing

    How to Build a Business Case for Predictive Marketing

    Download this ebook to learn how to build a business case for predictive marketing. Get key tips on how to explain this new technology to your CMO, VP of Sales, CEO, CTO, CFO.

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  • Top 23 Companies Crushing it With Demand Generation

    Top 23 Companies Crushing it With Demand Generation

    Check out our list of the top companies absolutely crushing it with demand generation.

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  • How To Overcome Sales And Marketing Misalignment

    How To Overcome Sales And Marketing Misalignment

    Sales and marketing misalignment plagues most organizations. We’ve all been there. Read the ebook now to learn how to spot sales and marketing misalignment and tactics to overcome it!

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  • How to Be An ABM Hero With Predictive Marketing

    How to Be An ABM Hero With Predictive Marketing

    Is “how to start account based marketing” the latest villain in your marketing story? We help you channel your inner superhero with our latest ebook.

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  • Money Trees: A Predictive Scoring Cheatsheet

    Money Trees: A Predictive Scoring Cheatsheet

    View this fun interactive content asset to learn more about how predictive scoring helps your marketing.

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  • How to Convert Leads Faster Using Targeted Demand Acceleration

    How to Convert Leads Faster Using Targeted Demand Acceleration

    This ebook shows you how predictive marketing allows you to use your existing marketing channels with a new level of precision to land bigger deals in shorter sales cycles.

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  • The 2015 State of Predictive Marketing Report

    The 2015 State of Predictive Marketing Report

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  • Cirruspath Customer Case Study

    Cirruspath Customer Case Study

    See how Cirruspath fueled growth, maximized sales resources, and closed more deals with EverString.

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  • Predictive Marketing Myth Busters

    Predictive Marketing Myth Busters

    It's time to dispel the myths! Read this ebook to separate fact from fiction around predictive marketing.

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  • How Predictive Marketing Boosts B2B Business Performance

    How Predictive Marketing Boosts B2B Business Performance

    Marketers who use predictive marketing are 2.9x more likely to report revenue growth higher than industry averages. Download our report now to learn more about growing your business with predictive.

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  • EverString's 2016 Marketing Predictions

    EverString's 2016 Marketing Predictions

    It is that time of year again! The time when we, as marketers, reflect on the past year and plan for the year to come. Download our slide deck to learn about our 2016 marketing predictions.

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  • 2016 Planning: How to Budget for Predictive Marketing

    2016 Planning: How to Budget for Predictive Marketing

    Read this ebook and learn how to think about budgeting for your demand generation marketing programs and where predictive marketing fits into your plans.

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  • The 6 Big Costs of Delaying Predictive Marketing

    The 6 Big Costs of Delaying Predictive Marketing

    Are you thinking about adding predictive marketing to your marketing technology stack? Take a look at this slide deck to learn the 6 big costs of delaying the decision to implement predictive marketi

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  • From Big Idea to Big Company: The EverString Story

    From Big Idea to Big Company: The EverString Story

    I started working with my co-founder Vincent Yang almost six years ago. And our other co-founder, Chao Wang worked with Vincent more than 10 years ago. Although EverString was incorporated and...

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  • How to Get Started with An Account-Based Marketing Strategy: It Begins With Account-Based Content!39:50

    How to Get Started with An Account-Based Marketing Strategy: It Begins With Account-Based Content!

    Account-Based Marketing helps marketers make the transition to an account-based methodology. Creating an Account-Based content is a great way to kick off your ABM strategy.

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  • Account-Based Marketing Hacks1:00:33

    Account-Based Marketing Hacks

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

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  • [Video] Lyons CG Customer Story

    [Video] Lyons CG Customer Story

    Learn how EverString helped Lyons CG identify high quality leads, get better results with their marketing campaigns, and build pipeline and close deals.

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  • [Video] Salesloft Customer Story

    [Video] Salesloft Customer Story

    Learn how SalesLoft used EverString to surface and leverage data that drives customer behavior and move toward an Account-Based Marketing strategy.

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  • EverString Marketing Maturity Assessment Tool

    EverString Marketing Maturity Assessment Tool

    Are you ready for predictive marketing? Take this Forrester quiz to find out.

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  • [Video] Lyons CG Customer Story 2:17

    [Video] Lyons CG Customer Story

    Learn how EverString helped Lyons CG identify high quality leads, get better results with their marketing campaigns, and build pipeline and close deals

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  • Al and Peggy Bundy Syndrome: How to Combat Sales and Marketing Misalignment to  Maximize Conversions56:23

    Al and Peggy Bundy Syndrome: How to Combat Sales and Marketing Misalignment to Maximize Conversions

    Learn how to identify and tackle sales and marketing misalignment, and how to maintain a relationship that enables both teams to work together to increase pipeline in this recorded webinar.

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  • Building a Data-Driven Sales and Marketing Team: How to Leverage Predictive Marketing Throughout Your Entire Revenue Team

    Building a Data-Driven Sales and Marketing Team: How to Leverage Predictive Marketing Throughout Your Entire Revenue Team

    This ebook will go through how each role on your marketing and sales teams can be more effective by using predictive marketing in both their day-to-day and strategic initiatives.

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  • 3 Ways to Kick Start Your Summer Marketing Agenda58:08

    3 Ways to Kick Start Your Summer Marketing Agenda

    Learn how to school your database with amazing, integrated sales and marketing plays this summer. Learn how to school your database with amazing, integrated sales and marketing plays this summer.

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  • [Video] Salesloft Customer Story 2:25

    [Video] Salesloft Customer Story

    Learn how SalesLoft used EverString to surface and leverage data that drives customer behavior and move toward an Account-Based Marketing strategy.

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  • ABM Hacks: Create an Account-Based Content Strategy with These Easy Hacks! 1:04:47

    ABM Hacks: Create an Account-Based Content Strategy with These Easy Hacks!

    Is account-based marketing part of your strategy? Learn how to create content that works for ABM plays.

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  • MarketingProfs Webinar: Get Social with Account-Based Marketing40:30

    MarketingProfs Webinar: Get Social with Account-Based Marketing

    Learn how to bring social media into your overall account-based marketing strategy! Plus, see the results EverString is experiencing with an account-based social strategy.

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  • Geeky Marketer: How to Take Your Marketing From Grody to YAAS!1:47

    Geeky Marketer: How to Take Your Marketing From Grody to YAAS!

    Join Geeky Marketer as she explains our latest content asset: 7 Steps to Take Your Marketing From Grody to YAAS! Read it here: bit.ly/7STEPSTOYAAS

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  • Between Two Dragons: Fails1:58

    Between Two Dragons: Fails

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  • Between Two Dragons: Episode 104:38

    Between Two Dragons: Episode 10

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  • Time to Expand into a New Market? Predictive Marketing Can Help.

    Time to Expand into a New Market? Predictive Marketing Can Help.

    Congrats, your boss just asked you to take on the next step in your company journey—entering a new market. It’s a big challenge! Maybe you just released a new product—who do you target? Or maybe...

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  • eMarketer Webinar - Predictive Marketing — Using Data Decisively at Every Stage of the Funnel46:27

    eMarketer Webinar - Predictive Marketing — Using Data Decisively at Every Stage of the Funnel

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  • [Video] Apttus Customer Story

    [Video] Apttus Customer Story

    Learn about how EverString's innovation has become a key differentiator for Apttus that their competitors don't have.

    Read Article
  • LinkedIn Marketing and EverString's Sr. Director of Marketing on How to Execute Your Content Strategy

    LinkedIn Marketing and EverString's Sr. Director of Marketing on How to Execute Your Content Strategy

    Planning a killer content marketing strategy is only the beginning. Execution is where you can make or break the most carefully laid plans. Get advice from content pro Dayna Rothman.

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  • Tips and Tricks to Personalizing Your Email at Scale

    Tips and Tricks to Personalizing Your Email at Scale

    Check out these tips and tricks to personalize your emails without spending too much of your teams’ time on each one.

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