How Predictive Marketing Boosts B2B Business Performance

January 13, 2016

Predictive marketing is one of the most talked about new technologies available to marketers and we believe that the adoption of predictive marketing will soon enter the mainstream. We are already seeing so many companies adopt the technology, and with really incredible results.

To get some additional insight into how predictive marketing affects organizations, EverString commissioned Forrester Consulting to survey B2B marketers and create a study, How Predictive Marketing Analytics Boosts B2B Business Performance, to shed some light on this topic. 

The study focuses on the following main areas:

  • The correlation between predictive marketing and better business results and metrics
  • How predictive marketing enables B2B marketers to play a superior rule in their firms
  • How predictive marketers use advanced strategies to deliver greater impact across the customer lifecycle
  • And more!
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Metrics That Matter For B2B Marketers
Metrics That Matter For B2B Marketers

This Forrester report focuses on measuring marketing’s contribution to revenue as a function of customer ac...

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The 2015 State of Predictive Marketing Report
The 2015 State of Predictive Marketing Report

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