EverString Customer Stories

SalesLoft: Tapping into the Power of Predictive to Drive an Account-Based Marketing Strategy

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EVERSTRING CUSTOMER STORY: SALESLOFT SalesLoft is the system of record for sales development reps to track all email, phone, and social touches with prospects. Since its founding in 2011, SalesLoft has signed on over 1,500 clients and 30,000 users worldwide who have increased qualified appointments and demos by 300% on average. As the company grew and evolved, it decided to to embrace an Account-Based Marketing (ABM) approach. The team started to analyze its customer database to determine what set valuable accounts apart from the others. Specifically, SalesLoft wanted to understand their best-fit customer profile. That's when Kevin O'Malley, VP of Marketing for SalesLoft, turned to EverString to help with target account selection. SalesLoft: Tapping into the Power of Predictive to Drive an Account-Based Marketing Strategy CUSTOMER STORY: SALESLOFT KEY METRICS 115% 700% 80% WHO IS SALESLOFT? 115% IMPROVEMENT IN CONVERSIONS TO APPOINTMENTS A-GRADE COMPANIES ARE 700% MORE LIKELY TO CONVERT 80% HIGHER WIN RATE ON COMPANIES RATED A'S AND B'S BY EVERSTRING

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