Metrics That Matter For B2B Marketers

July 27, 2016

It’s no secret that marketers are effecting business results more than ever before. But are we capturing the right metrics to show the true impact that marketing has on revenue?

This Forrester report focuses on measuring marketing’s contribution to revenue as a function of customer acquisition and installed base growth. Showing marketers how to provide insight on the things that matter most to their executive peers and the board—growth in revenue, profit, and customers.

Previous Content
Data-Driven Marketing For Enterprise Class Companies
Data-Driven Marketing For Enterprise Class Companies

This report seeks to understand what top enterprise organizations are doing to achieve true personalization...

Next Content Asset
How Predictive Marketing Boosts B2B Business Performance
How Predictive Marketing Boosts B2B Business Performance

Marketers who use predictive marketing are 2.9x more likely to report revenue growth higher than industry a...

×

Download Forrester Report: Metrics That Matter For B2B Marketers

First Name
Last Name
Company
Thank you!
Error - something went wrong!