Predictive Lead Scoring and Account Scoring
Explore EverString's predictive lead scoring and account scoring resources section and learn how to take an effective, data-driven approach to marketing automation and Account-Based Marketing.
3 Meaty Lead Scoring Methods You’re Not Benefitting From!
Companies that excel at lead nurturing and scoring generate 50% more sales ready leads at 33% lower cost, according to... Read More The post 3 Meaty Lead Scoring Methods You’re Not Benefitting...
What is Predictive Scoring?
You may know about lead scoring from your marketing automation platform, but what is predictive scoring? Check out the video to learn just how predictive marketing can help you prioritize leads and go
Moving Beyond Predictive Lead Scoring
This post was originally part of a TrustRadius blog, “Predictive for ABM: Interview with J.J. Kardwell, President and Co-Founder of... Read More The post Moving Beyond Predictive Lead Scoring...
The Problem with Traditional Lead Scoring
A decade ago, marketing automation made a big splash in the B2B space as a...
What is Predictive Marketing?