Predictive Marketing Resources

Learn everything you need to know about predictive marketing by exploring our predictive marketing resources: infographics, presentations, ebooks, articles and more.

  • What is EverString?

    What is EverString?

    Find out how EverString helps you grow with grow with predictive marketing and how the EverString Audience Platform helps you expand your database, prioritize your time, and enrich your data.

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  • Metrics That Matter For B2B Marketers

    Metrics That Matter For B2B Marketers

    This Forrester report focuses on measuring marketing’s contribution to revenue as a function of customer acquisition and installed base growth.

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  • EverString Marketing Maturity Assessment Tool

    EverString Marketing Maturity Assessment Tool

    Are you ready for predictive marketing? Take this Forrester quiz to find out.

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  • [Video] Lyons CG Customer Story 2:17

    [Video] Lyons CG Customer Story

    Learn how EverString helped Lyons CG identify high quality leads, get better results with their marketing campaigns, and build pipeline and close deals

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  • Building a Data-Driven Sales and Marketing Team: How to Leverage Predictive Marketing Throughout Your Entire Revenue Team

    Building a Data-Driven Sales and Marketing Team: How to Leverage Predictive Marketing Throughout Your Entire Revenue Team

    This ebook will go through how each role on your marketing and sales teams can be more effective by using predictive marketing in both their day-to-day and strategic initiatives.

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  • [Video] Salesloft Customer Story 2:25

    [Video] Salesloft Customer Story

    Learn how SalesLoft used EverString to surface and leverage data that drives customer behavior and move toward an Account-Based Marketing strategy.

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  • MarketingProfs Webinar: Get Social with Account-Based Marketing40:30

    MarketingProfs Webinar: Get Social with Account-Based Marketing

    Learn how to bring social media into your overall account-based marketing strategy! Plus, see the results EverString is experiencing with an account-based social strategy.

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  • Time to Expand into a New Market? Predictive Marketing Can Help.

    Time to Expand into a New Market? Predictive Marketing Can Help.

    Congrats, your boss just asked you to take on the next step in your company journey—entering a new market. It’s a big challenge! Maybe you just released a new product—who do you target? Or maybe...

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  • eMarketer Webinar - Predictive Marketing — Using Data Decisively at Every Stage of the Funnel46:27

    eMarketer Webinar - Predictive Marketing — Using Data Decisively at Every Stage of the Funnel

    The role of predictive marketing in your sales funnel - data is only useful if you know how to use it. Matched with predictive marketing, use your enterprise data to get ahead of your competition.

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  • [Video] Apttus Customer Story 2:11

    [Video] Apttus Customer Story

    Learn about how EverString's innovation has become a key differentiator for Apttus that their competitors don't have.

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  • The 3 Core Impacts of Predictive Marketing: How Predictive Activates Your Business to Grow, Perform, and Align

    The 3 Core Impacts of Predictive Marketing: How Predictive Activates Your Business to Grow, Perform, and Align

    Ready to make your marketing more relevant to the accounts that matter? Leverage predictive data in every marketing program, so you can reach the right audience with the right message.

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  • 7 Steps To Take Your Marketing From Grody to #YAAAS With Predictive Marketing

    7 Steps To Take Your Marketing From Grody to #YAAAS With Predictive Marketing

    Predictive marketing helps you land bigger deals in a shorter sales cycle. But it isn't magic! Find out how to make it happen in 7 steps.

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  • EverString Audience Platform Demo- Segment Creation and Marketing Automation Integration (1)3:54

    EverString Audience Platform Demo- Segment Creation and Marketing Automation Integration (1)

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  • What is EverString?

    What is EverString?

    What the heck is EverString really? Find out how EverString helps you grow with predictive marketing, how the EverString Audience Platform works, and what you get out if it.

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  • How The EverString Audience Platform Works

    How The EverString Audience Platform Works

    Check out this datasheet to learn how to leverage EverString’s platform to capture and segment the right audience, expand your database, and deliver critical insights.

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  • How to Build a Business Case for Predictive Marketing

    How to Build a Business Case for Predictive Marketing

    Download this ebook to learn how to build a business case for predictive marketing. Get key tips on how to explain this new technology to your CMO, VP of Sales, CEO, CTO, CFO.

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  • What’s the Problem with Predictive?

    What’s the Problem with Predictive?

    I’m originally a developer, and in being a developer, I’ve always dealt with fact and data. In being a data-driven person, I am naturally attracted to predictive and predictive marketing. Over the...

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  • 7 Steps for Converting Leads Faster with Multi-Channel Demand Acceleration52:53

    7 Steps for Converting Leads Faster with Multi-Channel Demand Acceleration

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  • How to Be An ABM Hero With Predictive Marketing

    How to Be An ABM Hero With Predictive Marketing

    Is “how to start account based marketing” the latest villain in your marketing story? We help you channel your inner superhero with our latest ebook.

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  • How LeadMD Doubled Qualified Leads and Opportunities with Predictive Marketing

    How LeadMD Doubled Qualified Leads and Opportunities with Predictive Marketing

    Learn how LeadMD used EverString to double qualified leads and opportunities.

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