Metrics That Matter For B2B Marketers

July 27, 2016

It’s no secret that marketers are effecting business results more than ever before. But are we capturing the right metrics to show the true impact that marketing has on revenue?

This Forrester report focuses on measuring marketing’s contribution to revenue as a function of customer acquisition and installed base growth. Showing marketers how to provide insight on the things that matter most to their executive peers and the board—growth in revenue, profit, and customers.

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