Predictive Marketing: How to Measure Effectiveness Across the Customer Lifecycle

February 4, 2016
In this webinar Laura Ramos, Principal Analyst at Forrester Research and Jim Walker, VP Marketing at EverString explore simple tactics you can take to ready yourself for a journey to become predictive. We cover how predictive marketers are: 2.9 times more likely to report revenue growth at rates higher than the industry average 2.1 times more likely to command leadership positions in the markets they serve 1.8 times more likely to consistently exceed goals when measuring their value and contribute to the business The B2B buyer journey has changed and with that, the role and responsibility of marketers has expanded.
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