Sales: Where’s the GOOD leads?
Marketing: You haven’t followed up on anything we have sent over!
Like two bickering spouses, it seems like marketing and sales just can’t get along and it
seems like the only way to drive peace is filling your funnel with high quality top of
funnel leads. But this might be a little easier said than done.
Check out Matt Amundson, EverString’s Sr. Director of Sales Development, and Leticia
Rodriguez, Marketing Programs Manager, in their webinar to find out how EverString
has aligned sales and marketing, and fed the top of the funnel in the process.
This session will cover how to identify and tackle sales and marketing misalignment, and
how to maintain a relationship that enables both teams to work together to increase
pipeline, as well as:
How to spot the symptoms of misalignment;
Tactics for aligning priorities around the right target audience:
How to structure the team for top-of- the-funnel success; and
Increasing efficiencies of sales and marketing by putting time and money
towards the most likely to convert prospects.