Sales and marketing misalignment plagues most organizations. We’ve all been there. Sales complains that marketing doesn’t send over good leads and marketing complains that sales never follows up with their leads. Like two bickering spouses, it seems like we can’t just get along!
Well, we’re here to get you back on track so you can be a united revenue team. If sales and marketing is in lock-step together, you can close more business and celebrate more wins—together!
In this ebook we will cover:
- How to spot the symptoms of bad sales and marketing alignment
- Tactics for becoming an aligned revenue team
- How to structure your revenue team for alignment
- How to maintain improvements in your relationship