The Road to ABM: How the Best Marketers Partner with Sales and IT to Drive ABM Strategy

October 26, 2016

Companies can generate 208% more revenue from marketing efforts when sales and marketing teams are in sync. 

An Account Based Marketing (ABM) strategy allows you to identify and engage Tier 1 and high-value accounts with personalized content across all marketing channels. Identify, prioritize, and engage with the right account, and the right person, at the right time.

Watch the webinar to learn: 

  • How your organization can develop an ABM strategy - with a simple OR complex marketing technology stack

  • Methodology for implementing an ABM strategy in phases - find out which approach works best with your technology stack and integrations

  • Marketing and sales alignment strategies that work - how the most successful companies integrate and leverage the same data to drive ROI and create memorable customer experiences



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